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During the campaign of selecting the best bank network in 2006 launched by Sohu.com finance channel, CCB won the awards of “The Most Satisfactory Banking Services to the Public”, “The Most Recognized Bank by the Public” and “The Most Innovative Bank” and its Long Card was named as “The Most Satisfactory Bank Card of the Public” and “Profit from Exchange” as “The Most Welcomed Foreign Exchange Wealth Management Product”.
It is said that 16 banks including the Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank, China Merchants Bank, Bank of Communication, China CITIC Bank, Industrial Bank, China Minsheng Bank and China Everbright Bank participated in the 1-month campaign and winners were voted by netizens.
Since launching the shareholding transformation and IPO CCB has made effective reform and innovation. It keeps improving corporate governance structure and accelerating structural reform and strategic transition. Meanwhile, following the “customer-oriented” philosophy it has made great efforts to optimize business process and improve production process and management system. While effectively controlling risks, it strives to speed up product innovation and intensify marketing and customer services targeting at key markets and customers. As a result its business grows rapidly and comprehensive competitiveness has been raised considerably. The reform of CCB not only stimulates its business growth but also enhances its competitiveness, making it one of the Chinese banks with the strongest competitiveness, marketing, risk control and customer service capacities and profitability as well as one of the leading banks in Asia. Its contribution to the stable and healthy development of the regional financial industry has been widely recognized by the public and the international market. With sophisticated business philosophy, quality assets and wide customer base, CCB will seek business opportunities from challenges to realize leapfrogging development and be committed to growing into “a leading international commercial bank providing customers with the best services, creating the maximum value for the shareholders and offering employees the best career opportunities”.
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