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CCB Launches First Olympic Themed Platinum Card
Published time: 2008-05-28

– VISA Olympic Platinum Credit Card

 

On May 28, 2008, 72 days before the Beijing Olympic Games, China Construction Bank (CCB) launches first Olympic-themed platinum credit card – VISA Olympic Platinum Credit Card (VOPCC), tailored for medium and high-end customers. This Card has enriched CCB’s high-end credit card products.

 

VOPCC is reported to be the first Olympic-themed set of cards consisting of VOPCC (rare edition collection) and VISA Platinum Credit Card (VPCC) (dual currency).

 

The face of VOPCC (rare edition collection) is a picture of an ancient Greek head wearing olive branches, and imprints with Beijing Olympic emblem, in addition, the card is issued only before December 31, 2008, which makes it of high value of collection.

 

VOPCC (rare edition collection) is in US dollars. To facilitate the card holders for home use, CCB has allocated VISA Platinum Credit Card (dual currency). It has a credit line of 200,000 Yuan. 

 

The card offers concierge services like priority services, 5 million Yuan aviation accident insurance, a free Priority Pass Card, VISA Platinum secretary services like     traveling/ dining reservations, etc. as well as global travel services, golf preferential benefits, and global preferential benefit services. Using the card 18 times or over can exempt the user from annual fee. VOPCC is the best quality Platinum Credit Card

 

Since the formal launch of Long Card (dual currency) in August 2003, CCB adapted to meeting the clients’ demands for new products and services. It has greatly increased its market influence, competitive power, client’s satisfaction and risk control. CCB’s business doubles year after year and it has won the awards of “Best Dual Currency Credit Card”, “Most Valuable Credit Card”, and “Best Co-branded Card”

 

It has also released a series of popular products of unique features, like The University Long Card, City Long Card, "Long Card for Reputable Company”, Long Auto Card and Yaoming Long Card .

 

VOPCC is CCB's newly launched innovated product targeting at medium and high-end customers who care about Beijing Olympic Games, have high credit line, value product performance-to-price ratio and with the desire to show status. Its appearance on the market, together with CCB’s Diamond/ Platinum Credit Card, has enriched the high-end product series, and provides more product choices for customers, thus further strengthens CCB’s ability to consolidate the foundation of the existing medium and high-end customers.

 

Background information

Introduction to VOPCC

 

I.           Name of the Card 

VISA Olympic Platinum Credit Card -  a complete set of two consisting of VISA Olympic Platinum Credit Card (rare edition collection) and VISA Platinum Credit Card (dual currency).

 

II.         Card sample

1.         VISA Olympic Platinum Credit Card (VOPCC) (Rare edition collection)

 

2.         VISA Platinum Credit Card (VPCC) (dual currency).

 

 

III.        Slogans

“Cherish the 2008 Beijing Olympic moments & enjoy a platinum gilded life”

 

IV.      Privileges and services

1.         A collector’s edition platinum card celebrating the Beijing Olympics

Beijing 2008 Olympic Games – the Chinese People's eternal glory

VOPCC (rare edition collection) imprints with Beijing Olympic emblem on the card face, with the implication of inheriting the Olympics spirit and treasuring up the wonderful time at the Beijing Olympic Games.

Note 1:  VOPCC (rare edition collection) is in US dollars, useable at external Merchant Server marked with “VISA” or self-service devices.

Note 2: VOPCC (rare edition collection) exempts the annual fee, only issues within 2008.

 

2.         Platinum credit with prestige and privileges

With unique quality and connotation, VOPCC is targeted at the high-end customers. It has a credit line of 200,000 Yuan, making it a real convenience for ordinary life and business trip.

 

3.         Exclusive privileges and platinum recognition

VOPCC offers the following services:

a.         Enjoy special priority services -- like 800 hotline service, credit line increases and priority facility for credit card disputes.

b.         High amount of aviation accident insurance -- The card holder gets aviation accident insurance of 5 million Yuan if he/she purchases the air ticket with the card. So he/she can enjoy a care-free trip.

c.         A free Priority Pass Card (PPC) – the cardholder can get a free PPC by calling our hotline after a card is activated, so as to enjoy the distinguished guest services in 90 countries, 275 cities, 500 PPC designated international airports (the cost of consumption is liable to be borne by the consumers)

d.         VISA Platinum secretary services –services like travel self-service, global traveling / dining reservations and golf reservations, ticket booking for special activities, etc. can be provided if it is required .

e.         Enjoy global ticket price preferential benefits – card holders enjoy ticket price preferential benefits of the following five airlines -- Air Nippon, Garuda Indonesia, VIRGIN ATLANTIC, Austrian Airlines, Northwest Airlines, if starting off from China. (before December 31, 2008)

f.           Golf preferential benefits -- card holders enjoy preferential benefits of Green Fees in 15 golf courses, 8 countries and enjoy preferential swings in 200 courses, 39 countries (before December 31, 2008).

g.         Global Preference merchant services --  card holders enjoy preferential benefit services in CCB and VISA Platinum Credit Card Preference merchant networks.  

 

4.         Annual fee waiver with card consumption

The annual fee of VPCC (dual currency) is 580Yuan per card, and the attached card is 300 Yuan per card.  Using the card 18 times or over can exempt the user from annual fee.

 

Prize records of CCB

“ Best Co-branded Card Award” for 4 years successively

“Best Business Card Award” for 3 years successively

“Credit Card Best Contribution Award” for 2 years successively

“Best Credit Card Design Prize” for 2 year successively

“Golden Awards” and “Most Valuable Credit Card” in 2006

“Most Satisfying Bank Card” and “The Most Trusted Bank” recommended by netizens from Sina website

Won 9 items of yearly awards in the year 2007:

“Yearly Most Admired Credit Card”

“Yearly Most- Strengths Credit Card”

“Yearly Achievement Awards in Inter-banks”

“Yearly UnionPay Standard Traveling Card Promotion Prize” 

“Yearly Most Luxurious Credit Card Prize”

“Best Product Design Prize”

“Best Commercial Card Prize”

“Best Co-branded Card”

“VISA Credit Card Best Star Product Award”

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