Offer Efficient E-Banking Products & Provide Convenient Financial Services

---CCB has nailed down the strategic position of electronic banking services

 

‘CCB offers services at 95533 call center 24 hours a day, 365 days a year. There are so many problems and inquiries that have been addressed. This has become users faith and confidence in CCB. And all inquirers now are CCB’s loyal customers’ This is an authentic painting for CCB 95533 Call Center. ----An introduction.

Recently, China Construction Bank (CCB) honored the advanced groups and individuals in CCB E-Banking and 95533 Call Center at the working conference of E-banking services. And 6 representatives from 95533 call center gave a speech at the conference. This is a big encouragement to e-banking practitioners.

At the conference, CCB President Chang Zhenming said, ‘The development of e-banking services is a need for CCB to improve the core competitiveness and implement the development strategy throughout the whole bank.’ This remark nailed down e-banking strategic position in the development of business. And in the structure of CCB business lines, E-banking department has been positioned as an administration department in charge of e-banking management, promotion, marketing, and customers identification. This department is also responsible for channels expansion, collection, products research and supporting services.

With CCB changes in the business structure and the launch of customer development strategy, it is more urgent for CCB to take e-banking services as the carrier to bolster the development strategy and make customers easier access all services. For instance, in terms of retail banking services, CCB now is introducing and demonstrating how to use e-banking to all customers, so that there is no need for clients to queue at CCB outlets any longer and CCB can also offer more efficient services to all CCB users. As to corporate banking, corporate clients want the increased capability and efficiency of fund management to get a win-win goal both for bank and enterprise. So we can see there is the need for CCB to use the advantage and characteristics of e-banking to meet customers want.

CCB is always committed to the strategy of adapting to the market demand and focusing on client needs. This concept becomes increasingly popular. We can see its demonstration from e-banking services, for example, the expansion of e-banking channels, strategy of different services to different clients, integration of e-banking places, products innovation. The strategy of different services to different clients means: CCB offers basic services to common customers to meet their daily needs, provides tailored services to corporate groups and quality financial institutions, and presents wealth management services to VIP clients. CCB uses E-banking to establish an efficient services channel between the bank and customers so that CCB can provide quality, convenient, and multi-functions services.

CCB will build up a products system with an integrated back-up management and clear customers classification mechanism as soon as possible in order to improve CCB e-banking services. In this way, all clients can log into stable and high-speed internet banking to access basic functions including payment, settlement and information services. And tailored products such as cash management, bank-enterprise inter-link platform and electronic payment can also become VIP customers favorite. Customer Services Center, Online Banking, Mobile Phone Banking, Corporate Online Banking will be phased-into the integrated transaction platform. And integrated business management and application interaction mechanism will become true in the near future.