The
University Long Card – Fudan University Long Card is Issued
The University Long Card – Fudan University
Long Card was grandly issued at the 100 anniversary of the university
on September 17. President Chang Zhenming of China Construction
Bank Corporation (CCB) and Head of Fudan University Qin Shaode
attended the card launch ceremony and delivered speeches.
The Fudan University Long Card offers
special privileges to the university card-holders such as higher
credit line under the same conditions, customer-tailored installment
arrangement, the “student credit report” of graduates, etc. Since
the Fudan University Long Card is also the affinity card, the
card-holders can repay their Alma Mater by normal card consumption
activity and donate to their Alma Mater by directly using the
card, making the card a bridge through which the Fudan University
alumni can contribute to the educational undertaking of the university.
Fudan University is a leading Chinese
university with a long history. Since its establishment, it has
cultivated tremendous professionals and experts who have made
substantial contributions to the Nation as well as the Country.
CCB has always maintained a sound and close relationship with
Fudan University for a long time. And this issue of the Fudan
University Long Card to its faculty, current students and alumni
will surely promote the image of Long Credit Brand.
The Fudan University Long Card carries
all the functions of the Long Debit Card such as consumption first
and repayment later, dual currency and the maximum 50-day grace
period. Since the Fudan University Long Card is also the affinity
card, the card-holders can repay their Alma Mater by normal card
consumption activity and donate to their Alma Mater by directly
using the card, making the card a bridge through which the Fudan
University alumni can contribute to the educational undertaking
of the university. The joint launch of University Long Card by
CCB and famous Chinese universities not only enables the students
and faculty to enjoy the credit card services up to international
standards but more importantly introduces the world popular idea
of credit consumption into institutions of higher learning, which
helps the university students to learn more financial knowledge
and develop the wealth management ability and promotes the establishment
of the student credit system. To issue the card to the alumni
of universities will raise their sense of pride and recognition
of their Alma Mater and help build the credit card brand among
famous Chinese universities.
Since the issuance of the Long Debit
Card (dual currency) on August 8, 2003, CCB has been expanding
its market share and accelerating product innovation. CCB has
issued the largest number of dual currency credit cards among
state-owned banks. The launch of Fudan University Long Card demonstrates
that CCB will make more efforts in promoting the expansion of
Long Card with famous universities and make more contributions
to the credit establishment in universities.