In 2011, the Bank upheld its social responsibility strategies of becoming “a bank that strives to serve the public, improve people’s life, stick to the principle of low carbon and environmental protection, and achieve sustainable development”, and proactively fulfilled its social responsibilities, demonstrating a good corporate citizen image.

•         The Group strives to serve the public better. It continued to deepen the “customer-focused” philosophy, and respond actively to the experience and requirements of its customers. There were continuous innovation and improvements in business processes to raise its customer service capability, leading to improved customer satisfaction.

•         The Group is committed to developing itself into a bank that improves people’s life. National infrastructure and key investment projects were enthusiastically supported. Loans granted to livelihood sectors such as small enterprises, “agriculture, farmers and rural areas” businesses, and indemnificatory housing construction substantially increased. Great focus was placed on improving the financial services to small and micro-enterprises.

•         The Group works hard to become a bank that sticks to the principle of low carbon and environmental protection. It proactively fulfilled its environmental responsibilities, by supporting the development of emerging industries, and expanding the credit granted to green sectors such as energy saving and emission reduction, low-carbon economy, clean energy, green ecology and cyclic economy, making unrelenting efforts towards environmental protection and ecological infrastructure.

•         The Group strives to achieve sustainable development. With full attention on meeting the expectations of its stakeholders, it well balanced factors such as current and long-term goals, the relationship between part and the whole, and speed and quality. Its various businesses maintained healthy development, making new contributions to national economic and social development.

In 2011, the Group contributed a total of RMB46.25 million to 15 key public welfare projects.

Promoting long-term public welfare projects. The Group continued to promote long-term public welfare projects such as CCB Hope Primary Schools, “Passion to Tibet – Scholarships and Grants”, “Programme for Impoverished High School Students”, “Scholarships and Grants for College Students from Ethnic Minorities” and “Sponsorship Programme for Impoverished Mothers of Heroes & Exemplary Workers”. By the end of 2011, the Group had built and maintained a total of 38 CCB Hope Primary Schools, built 73 sports grounds and libraries, and sponsored training courses for 118 teachers on an accumulative basis. The “Passion to Tibet – CCB & Jianyin Scholarships and Grants” had extended financial support of RMB920,000 to 440 impoverished students in Tibet. “Programme for Impoverished High School Students” had granted RMB89 million to 64,000 impoverished high school students. Through the “CCB Scholarships and Grants for College Students from Ethnic Minorities”, the Group had granted RMB22 million to 7,833 impoverished ethnic minority college students on a cumulative basis. The Group also granted RMB20.17 million to 7,238 impoverished mothers of heroes and exemplary workers.

Implementing innovative public welfare projects. The Group initiated the implementation of the online public welfare campaign “The public welfare donation is up to you – CCB invites you to join the action” and contributed a total of RMB5 million to five public welfare organisations. This donation was used to start the entrepreneurial assistance programme for migrant workers, support the education and teaching costs of BN vocational school, provide treatment for blind children and orphans, help support treatment of autistic children, and help the orphans in disaster stricken areas such as Yushu, Qinghai province.

Fully committed to the disaster rescue and relief efforts and post-disaster reconstruction. To help the people in areas stricken by earthquakes, severe droughts, floods and other natural disasters, our staff demonstrated their concern by donating of their own accord, besides the full support of financial services. A total of RMB16.20 million was raised for disaster-stricken areas such as Yunnan and Guizhou provinces to help people there fight against earthquakes and severe droughts.

Actively involved in campaigns promoting environmental protection, energy saving and emission reduction. It supported the “Greening the Yangtze River – Chongqing Action”, a reforestation charity initiative to restore and preserve the ecological environment along the Yangtze River and Three Gorges reservoir. In 2011, the Bank organised all branches to participate in the global campaign of “Earth Hour”, in order to advocate the concept of low carbon life and raise the awareness of environmental protection among its employees.

Actively supporting public welfare causes including health care, policy research and academic exchange. The Group donated RMB7 million to China Women’s Development Foundation in support of the “Mothers’ Health Express – CCB Sponsorship Programme”. It also contributed RMB3 million to China Institute for Reform and Development to establish a “Fund for Doctoral and Post-Doctoral Studies in Economic and Social Reform”.

In 2011, the Bank won numerous honours for its social responsibility efforts including the “People’s Social Responsibility Award” by people.com.cn, “Most Responsible Corporate Citizen "award from China Newsweek, “Best Social Responsibility Institution Award” from China Banking Association, and “Best Corporate Social Responsibility Award” from The Chinese Banker magazine. The Bank ranked first in the banking sector in the “Top 100 China Corporate Social Responsibility” released by Fortune China.